As you get started on your blogging journey there are a lot of terms you will come across that you may not know. Here is a comprehensive glossary of blogging terms and their definitions.
Use the following table of contents to find the terms quickly:
A – F : Blogging Terms
A – Terms
AdSense: Google’s ad platform that allows you get create ads to be displayed on all Google properties.
Affiliate: a person or organization that promotes and sells a product or service on behalf of another company, receiving a commission or percentage of the revenue generated from each sale they make.
Affiliate Marketing: Promoting products and services of other companies through various means to generate commissions from sales referrals.
AI Writing Tools: Software that uses artificial intelligence and NLP algorithms to write content.
Analytics: The metrics that track visitors to your site or blog including referral site, referral search phrases, pages visited, and conversions. These metrics help you understand how your visitors are reaching your site and what they do once they land on your site.
Anchor Text: The displayed test of a link on your blog pages.
Alt Text: The alternative text that describes an image displayed on your blog pages.
Article: An informational post or page on your blog targeting a specific topic.
Author: The individual that wrote an article or articles.
B – Terms
Backlink: A link from an external site that points back to a page on your blog.
Blog: A type site containing articles or posts typically arranged in reverse chronological order (newest first). Today, blogs can take many forms and don’t necessarily follow the typical journal style of old time blogs.
Blogger: A person that publishes articles on a blog site.
Blogger PR: Utilizing public relations techniques to get mentions in the media.
Bounce Rate: This is the percentage of people that land on your site and immediately hit the back button to get back to the search results.
C – Terms
Call to Action: An script or application attached to a form that prompts users to prove they are human before allowing the form to be submitted
CAPTCHA: An script or application attached to an input form that prompts users to prove they are human before allowing the form to be submitted
Cascading Style Sheets (CSS):
Category: A grouping topic on a blog for organizing posts. Categories have their own pages and will provide a listing of all posts assigned to them.
Click-Through Rate (CTR): This is the ratio of users that click through a link or search result to the the number of times that it is displayed (impressions). clicks / impressions * 100 = CTR
Comments: User generated questions or thoughts that are submitted and displayed at the end of a blog post. This provides a way for users to interact with an article on a blog.
Content Calendar: This is the schedule and plan for developing content for a website. It will have topics and headlines of future articles with a date when they are planned to be written and posted.
Content Management System (CMS): An platform that manages the creation and display of articles and web pages on a site. As an example, WordPress is a blogging CMS which allows bloggers to manage their content and the appearance of their sites.
Content Marketing
Content Silo
Conversion Rate
Cost Per Click (CPC)
Creative Commons
D – Terms
Direct Traffic
Domain Name
Domain Authority
E – Terms
Evergreen Content
F – Terms
Favicon
Footer
G – N : Blogging Terms
G – Terms
Guest Post
H – Terms
Header
Heading Tags
Hits
Hosting Service
HTML
Hyperlink
I – Terms
Indexed
Infographic
Internal Link
K – Terms
Keyword
L – Terms
Lead Magnet
Link Bait
Listicle
Long-Form Content
M – Terms
Meta Description
Meta Title
Monetization
Mobile-Optimized
N – Terms
Niche
NoFollow
O – S : Blogging Terms
O – Terms
Off-Page SEO
On-Page SEO
Organic Growth
Organic Search Results
P – Terms
Page
Page Rank
Page Views
Pay-Per-Click (PPC)
Permalink
Pillar Content
Post
Plugin
R – Terms
Redirect
Referral Traffic
Rich Search Results
Robots.txt
S – Terms
Schema Markup
Search Intent
SEO
SERP
Self-Hosted Blog
Sidebar
Sitemap
Skyscraper Technique
Slug
Social Media Sharing
Split Testing
Sponsored Post
Subscribe
T – Z : Blogging Terms
T – Terms
Tag
Template
Theme
Thin Content
Title
Traffic
U – Terms
Unique Visitor
URL
User Intent
User Generated Content (UGC): Any content created by visitors to a site. In regards to blogs this would be comments or forum posts.
V – Terms
Viral
Vlog
W – Terms
Web Server
Widget
WordPress
X – Terms
XML
Hopefully, this glossary of blogging terms will help you as you start your blogging journey. If we have missed any definitions you think should be in this list, please leave us a comment and we will add it. Thanks for your help!